Consistent Marketing Data at Scale

For any Conversion Event with any previously seen identifier, all its linked identifiers on the graph (and their events), even if not included in the Conversion Event itself, will be considered when processing the Customer Journey for attribution.

By default, PIIs are automatically replaced by a unique anonymous identifier created by using an irreversible technique called SHA-256 Hashing. The newly created identifier is considered anonymous by EU regulatory bodies, as it cannot be traced back to the original PII. SHA-256 Hashing guarantees that the anonymous identifier can be traced back to its original form only if you know the original PII itself. With OneView will be able to further optimize campaigns with Google Ads® Enhanced Conversions and Meta® Custom Audiences without worrying about PII management.

The typical website setup requires one specific tracking script for each Advertising Network. Multiple cookies and scripts are loaded, consume bandwidth, slow down your website, must be implemented in your Cookie Solution, and create unnecessary XSS data exfiltration risks.